From seed to fiber
The journey of jute begins with the seed small yet vital to the rural communities who depend on its harvest. Grown in nutrient rich soil and nourished by the monsoon, jute is one of the world’s most renewable and resource efficient natural fibers. This is where material takes root where land, craft, and the people who sustain both come together.
In the Field
The golden fiber is the world’s second most produced natural fiber after cotton. Strong, durable, and completely biodegradable, it has shaped life in India and Bangladesh for centuries. Inside the plant’s stem, natural fibers form a blend of cellulose and lignin soft yet strong, light yet resilient. This balance gives jute its signature texture and golden hue, defining the character of the material itself.
After harvest
Fiber extraction is one of the most labor intensive stages of jute production, done entirely by hand. After retting, farmers stand in water to separate the bast fibers from the stalks, working with precision and rhythm passed down through generations.
Sun drying
This natural drying stage locks in strength and reveals the golden hue born from the earth. The fibers are stretched, spread, and left to dry under sunlight preserving the integrity, color, and texture that make jute distinct.
The Raw Fiber
Once dried, the golden strands are bundled and prepared for the artisans’ hands. This marks the transition from nature’s creation to human touch the beginning of its transformation into something lasting.
